Blogging Industry Statistics and Trends

From fashion and finance to travel and parenting, there are a variety of different blog types out there. In fact, there are around 3.9 million “mommy bloggers” in the United States. If you look hard enough, you can find a blog for just about anything.

However, just because you can blog about anything, doesn’t mean you can make money from it. Finding a topic to blog about and solidifying your niche is an important part of creating a successful blog online.While we discussed the best length of a blog post being 2,100–2,400 words, SEMrush analyzed 700,000+ blog posts to uncover the average length of top-performing articles by industry.

blogging industry statistics and trends

It’s clear that content over 2,500 words performs better than content less than 2,000 words —no matter what industry you’re in. However, just how long and comprehensive your article is depends on your market.

If you run a marketing or travel blog, you may benefit more from creating comprehensive guides in the 5,000+ word range. If you run a home and garden blog, you may benefit more from shorter articles with images.

For more insight into what type of blog content you should capitalize on, SEMrush’s report also uncovered what type of articles performed the best in each industry. They looked at the top 20 traffic-yielding articles from each industry and determined the most popular types of content present.

the best performaing types of articles by industry

It’s clear that blog content that answers questions and provides resources in an easily digestible format is the most successful for the majority of industries. Below is a high-level view of their findings.

  1. 13.8% of the top-performing articles on online education blogs were lists.
  2. 15.9% of the top-performing articles on fitness and health blogs were lists.
  3. 15% of the top-performing articles on jewelry blogs were questions.
  4. 20% of the top-performing articles on pharmaceutical blogs were questions.
  5. 20.9% of the top-performing articles on travel blogs were lists.
  6. 24.2% of the top-performing articles on insurance blogs were questions.
  7. 23.6% of the top-performing articles on marketing blogs were lists, followed by how-to articles (13%).
  8. 17.3% of the top-performing articles on real estate blogs were questions.
  9. 14.2% of the top-performing articles on home and garden blogs were questions.
  10. 20.4% of the top-performing articles on automotive dealership blogs were questions.

Multimedia Blogging Statistics

No one wants to read a big block of text. A great blog post isn’t complete without media. Multimedia — such as video, images, infographics, eBooks, and more — is becoming more and more prevalent in marketing strategy. Not only does this make your content visually appealing, but there are SEO benefits that can help it rank better in search engines.

The type of multimedia content you choose to create will depend on your industry and the type of blog post you’re publishing. When considering the type of media to include, think about your target audience. What type of media will be easily digestible for them? What format will help explain the topic you’re covering the best?

If you’re in the B2B space, infographics tend to reap the most benefits as they can cover a wide range of information in one graphic. If you run a food blog, readers want to see the recipe in action — making high-quality photos the most popular form of media for that type of content. For more insight into which form of multimedia you should work into your content strategy, take a look at the statistics below.

 

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