Eram Naim

Software Development Life Cycle (SDLC) includes various development and testing methodologies, tools, techniques, and more. Only after combining and implementing special approaches, as well as efforts, a project can be successfully developed.

Iterative design is a part of the Software Development Life Cycle. Today, the web designers at WishDesk explain what iterative design is and how to use the iterative design approach in web development.

What is the iterative design approach?
Iterative design is a special approach based on a cyclic process of prototyping, testing, analyzing, and refining the product. The main principle of the iterative approach is to break down the large project’s workflow into smaller stages and simplify the design process.

itterative design process

Stages of iterative design
The iterative design approach includes 5 stages:

Stage 1: Planning
Any project starts with thorough planning in accordance with the set requirements. In order to define the requirements, user feedback needs to be collected and analyzed.

Conduct research and discover what elements make a user experience (UX) worse.
Think of how to improve them and make the website more user-friendly.
Then, a specialist needs to create a document on the development process which will be presented to web developers. All the processes are agreed with the client.
Stage 2: Analysis and Design
When the planning stage is done, it is time to determine the business logic of the project. Business logic enables communication between the database and the end-users.

Examples of business logic:

a user must log in to post a comment
a user must provide an email in order to create an account
During this stage, tasks listing and tasks assignment must be implemented. It is also important to set the timeframes for each task.

Stage 3: Implementation
This stage of the iterative design approach is clear: start the development process based on the set requirements and users’ feedback. Before the beginning of each iteration, the development team negotiates the tasks’ priority and details with the client. All the changes to the code are usually uploaded to the staging site first.

Stage 4: Testing
When the development team is done with coding, it is necessary to perform testing to find and fix all the bugs and errors. Testing the product is not enough, QA engineers should also pay close attention to user documentation and test it as well.

Stage 5: Evaluation
The last step of the iterative design approach is evaluation. Client together with the development team evaluates the prototype and check if all the requirements are met.

If anything is missing, repeat the whole process again.

Benefits of iterative design
The iterative design approach can bring your project some simple benefits when implemented right:

rapid issue resolution due to the clarity in the development lifecycle
adaptable to the changes
better progress visibility
produces a more polished final product
less time is spent on documenting
iterative design is efficient and cost-effective
improves usability
Implement the design iteration approach with top WishDesk web designers!
Iterative design is a powerful tool you need to use if you want your web project to be successful, as it lets you constantly test and improve the product. Web designers at WishDesk love the iterative design and will gladly share their knowledge during the development of your website. Contact us at any time to discuss the details of your project.
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The World Wide Web without barriers could be an amazing place for everyone. What about your website — does it follow web accessibility guidelines?

Our web team respects accessibility and is always ready to help you make your website accessible. We also love to share tips about creating accessible content and making your images accessible in your team’s everyday content editing practices.

This post will sum up everything you wanted to know about accessibility (a11y for short): what it means to make your website accessible, what accessibility tools are available based on your site’s CMS (Drupal modules and WordPress plugins), and much more.

What does it mean for a website to be accessible?
An accessible website is one that is available to all users regardless of their visual, auditory, cognitive or motor disabilities. It is friendly in every aspect — from color contrast to keyboard navigation.

No user is left behind — the site’s content and UI are easy to comprehend and control in various ways including via assistive technologies.

Why is accessibility important for a website?
Website accessibility (a11y) enhances your brand’s reputation because it shows your attitude. According to the Centers for Disease Control and Prevention, roughly one in four adults in the US has some form of impairment. Most people have a friend or acquaintance with a disability, and they appreciate your willingness to follow the guidelines.
Make your website accessible and stay protected against possible legal proceedings. The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities. It states that everyone should be provided with equal access and opportunities. There are an increasing number of lawsuits against businesses with inaccessible websites.
An accessible site gets a much wider reach. To estimate the figures, consider the above mentioned quarter of the US population and add users with situational issues. These may include broken arms, tired eyes, or even just the need to use your site’s content in a non-native language. In all these cases, users will love your accessible site.
By making your website accessible you boost your SEO. Being ready for assistive tools is in many ways similar to being ready for search engines. ALT tags describing the images, clear meta descriptions, video captions, a clear menu hierarchy, and other a11y practices are good SEO practices as well.
How do I add accessibility to my website?
To make your website accessible, you should follow the WCAG (Web Content Accessibility Guidelines). They are the international web standards embracing every aspect of your site’s interaction with users who have an impairment.

The WCAG has been brought to us by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C). They are based on four key principles:

Content is perceivable
Interface elements are operable
Content and controls are understandable
Content is robust enough
WAI has also developed ARIA (Accessible Rich Internet Applications Suite). This is a suite of attributes that make interfaces, especially rich and interactive ones, more understandable to assistive devices. WAI-ARIA attributes (roles, states, and properties) can be added to the HTML markup.

Considering all the above, here are some of the key things required from you to make your website accessible:

text equivalents for non-text content (ALT tags for images, captions for videos, transcripts for audios, etc.)
the proper HTML markup (with the use of WAI-ARIA where necessary)
logical layout
keyboard controls
clear field labels
informative error messages
clear and simple language
informative link texts
sufficient color contrasts
text resizability
adjustable audio volume
no auto-playing media
more time to complete regular actions
and much more.

Tools to make your Drupal or WordPress website accessible
If your site is built with a CMS, you are in luck . It should already have built-in or add-on plugins to make your website accessible. They are easily installed and configured on your website and take care of various a11y aspects.

Since our agency’s main expertise is Drupal and WordPress, we will list a bunch of helpful extensions for both these CMSs — Drupal modules and WordPress plugins that make your website more inclusive and compliant.
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In the mobile-first era, responsive design is important. If you are a successful web developer, you understand exactly what we are talking about. What if you are not from the web designing background? In that case, you may be wondering what this means, whether your business should integrate this web strategy or not, and what Drupal themes to use for responsive design.

Today, the team at WishDesk explains what a responsive theme is and highlights the importance of responsive design. Check it out!

The concept of responsive themes design
In simple words, responsive themes are more of a shrunken version of desktop sites that fit any screen size, including your smartphones, tablet or iPad. You just need to tap on the screen to zoom in and zoom out on the screen to get the information you need. This is thanks to the technology that makes your site mobile friendly and improves the way it looks on multiple screen sizes.

An increasing number of people turn to their smartphones not just for making calls but also for browsing news, shopping and other websites of interest. That’s why a successful website needs to have responsive design. No matter how beautifully your website is designed, you will still miss a large segment of users if you are not ready to adopt a responsive theme. Also, responsive themes are more engaging, easy-to-navigate, user-friendly and are the new standard for maintaining an online presence.

Facts about the importance of a responsive theme website
61% consumers likely to purchase from mobile-friendly sites.
Over 53% of all website traffic comes from people using a responsive site.
Over 53% of all website traffic comes from people using a responsive site.
94% of people build your brand image after browsing your mobile website.
Over half of total eCommerce revenue is generated from mobile-friendly sites.
As mobile phones make up more than half of the Web traffic, mobile friendly sites can convert more of the traffic to the leads than the non responsive websites.
mobile friendly sites can convert more of the traffic
Why is a responsive theme an important element for your website?
Recently the increasing popularity of the responsive theme has left many enterprises in a dilemma, which is why it has become so important to develop a mobile-friendly website.

As per the launch of the Mobile-first rule, Google started blacklisting websites which are not mobile-friendly. Besides, Google prefers to rank only those sites on SERPs which have a responsive theme and fit multiple screens.

Let’s dig deep into the importance of responsive themes. We’ll also help you understand the advantages of using a responsive theme web strategy:

1. Responsive Themes Gets Higher Conversion Rates
Are you facing high bounce rates with your website?

Google notes two significant reasons for lower conversion rates: first, if your web page load time is higher than the ideal time (3 to 4 seconds), and secondly if your site is not mobile-friendly. And if it is the second reason, then you are losing a large segment of your potential users.

According to one survey, more than 70% of consumers use smartphones to browse different products online and 67% of them are likely to be converted if they enjoy navigating your site. This ultimately means that by providing an optimal and seamless user experience to your consumers, you can get more conversions with a responsive site.

2. Responsive Themes Are Simpler and Easier to Maintain
The client finds maintaining and managing two different sites for their venture with different content will add-on extra work to their task. Also, it requires separate testing and support to run efficiently and smoothly.

Secondly, having two separate desktop websites required two different admin interface, content, design and team to handle the functionality. In short, you need to do everything right twice — from preparing PPC campaigns to regular maintenance. In contrast, with the responsive theme “one size fits all” and you minimize the need for a lot of maintenance.

3. Enhanced SEO
Google Gives First Priority to Responsive Themes!

Responsive sites are Google’s favourite because it cuts down the scope of creating two copies of the same website, a different site for mobile version and different for the desktop version.
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We may not know you, but if you have a charity or nonprofits organization, we can help you.

If you have decided that charity microsites are what you need, then you can read more about how to build microsites for nonprofits in our blog.
If you do not understand the role of microsites for the charity organization, then we can dispel your doubts and give you a good reason to create it.
Creating a microsite is similar and dissimilar to creating a website. Every week we get a lot of inquiries about what a microsite is, how it can be used, and if it delivers the promised results for nonprofit businesses. To answer all the questions, our dedicated development team created this post.

What Is A Charity Microsite?
A microsite for charity is a separate page or site that operates separately from the main one and often has a different design and URL. A microsite can be so different that those who know your leading site may not recognize your organization.

Most often, it is created in a friendly, entertaining, and creative format. The very name “microsite” conveys the fact that it is a smaller site. It has fewer pages and less content, a specific call to action, and is built with one particular digital marketing mission.

Sometimes microsites can be confused with the landing page, but they are different things:

The landing page does not have a separate URL and navigation, and it also maintains the basic corporate identity.
A microsite has a separate URL, often has a different design, and has full website navigation elements.
Charity microsites focus on one goal. It is useful if you want to launch an annual fundraising event, report sensitive events, or share some vital information, webinar, or program.

3 Key characteristics of effective microsites
The domain and subdomain is different from the main website
Microsites for nonprofits are commonly temporary
It has a specific marketing strategy and purpose
Key Components of a Successful Microsite

Why use microsites for nonprofits?
As we have already partially mentioned, microsites campaigns for nonprofits can be used for several purposes. Most often they are created in order to focus on one marketing strategy.

By using charity web development you can:

Reach a specific target audience and get your message across
Create another platform separate from the main site, which allows you to increase your coverage
Attract more attention to a new event or new fundraising campaign
Explain the organization more deeply, using a friendly tone of voice
Express your idea using various media formats, without fear of overloading the main site
What should be included in a nonprofit website?
Creating a successful microsite for nonprofits requires effort at all stages of its development and planning. Upfront research and planning help you avoid problems and budget losses. Later on, it may not attract donors and will simply exist on the Internet. To avoid such frustrations, check or add the below features for a good charity microsite.

What Makes A Good Charity Microsite?
1. Having a clear and visible CTA
The purpose for which you are creating a microsite is to get more donations. Use a CTA to convey this to your site visitors. A clear call to action button will always bring results. Change the CTA depending on the main goal of the microsite. Are you calling for a charity evening? Then it would be better to formulate the CTA as “To register for the charity evening” or something similar.

2. Ability to change the microsite depending on the needs
The fact that you launched the site does not mean that the job is done. If you want to achieve the best result, then you have to listen to the feedback from people. Change your charity microsites to make them convenient for your donors.

3. Blogging
Creating unique content for a website about a particular event will help you stand out and bring you closer to your organization. Write it the way you want to read it. Get to the point, focus on the main purpose. Finally, try to write differently than you do on the main site.
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About Web Development
The work involved in creating a Web site for the Internet or an intranet is known as web development. Web development can include anything from creating a single static page of simple text to creating complex web apps, electronic entities, and social networking sites.

A leading web development company in Kanpur, Webixy offers cost-efficient, feature-rich, time-saving, and result-driven website development services to its clients. As a top web development company in Kanpur, Webixy provides its clients with other added top-notch solutions as well.

Web architecture, Web development, Web content creation, client liaison, client-side/server-side scripting, Web server and network configuration management, and e-commerce development are some of the more extensive activities to which Web development generally refers. Webixy also offers excellent web developing services, making it the foremost web development agency in Kanpur. As a website developing company in Kanpur, Webixy has years of experience in the field.

Web development generally applies to the non-development process of creating Web pages, such as programming and coding.Web development could be the product of a joint effort between teams rather than the work of a single department. Web developer specialisations are divided into three categories: front-end developer, back-end developer, and full-stack developer. Front-end developers are in charge of the activities and graphics that appear in the browser, while back-end developers are in charge of the servers.

Reasons for Using Web Development Services
If you are from the B2B sector or own a B2B company, it is essential to have your own website. Without an adequate website, it is difficult to gain the right attention and attract customers in the modern era. This is where the topmost web development company in Kanpur- Webixy comes to your rescue.

Our website development services will get your company the recognition and reach it deserves. We at Webixy provide our clients with outstanding and economical website development services, making us the best website development company in Kanpur.

With an experienced web development agency in Kanpur, you are ensuring the best services for your project. We assign your dream project to the top web developers with skills best suited to your business requirements.

Enhance Your Business Resources with Us
We provide our customers with tailored, reliable, and scalable web development services based on their business requirements.

As the finest website development company in Kanpur, we offer our clients SEO, SMM and content management and development services for better reach.

Our website development company in Kanpur also offers services to update your existing apps and modify your existing websites.

We have a team of dedicated web developers who can provide you with suggestions and guidance whenever required.

Our website developing company in Kanpur also offers extension and 3rd party integration services to our clients.

web app development company
Post Your Enquiry

DEVELOP APPS WITH US
As a top website development company in Kanpur, we provide the best SEO and content management services to our clients. Our web development services are beyond industry standards.

The developers at our web development company are highly qualified and have years of expertise and knowledge with them.

Our top-quality developing, launching and testing services make us one of the best in the industry.

We provide unparalleled maintenance and customer care services. We believe in providing end-to-end support to our customers.
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Video Marketing Fundamentals
Video Marketing Fundamentals
In this chapter, I’ll help you get a handle on the fundamentals.

So if you’re new to video, or want to make sure you’re on the right track, you’ll love this chapter.

Then, in later chapters, we’ll cover advanced tips, techniques, strategies and case studies.

But for now, let’s cover the basics of video marketing.

What Is Video Marketing?
Video marketing is the practice of planning, creating, editing, publishing and promoting video content in an effort to promote a brand, business or product. Common platforms that businesses use for video marketing include YouTube, Facebook, Snapchat, Vimeo and Instagram.

Why Is Video Marketing Important?
Video is quickly becoming the de facto content format online.

In fact, it’s no exaggeration to say that 2022 will be “the year of video”.

With that, let’s quickly look at some key video marketing statistics…

82% of internet traffic will be video by 2022 (Cisco). That’s only a few months away.

82% of internet traffic will be video by 2022
The world’s largest video platform, YouTube, is the 2nd most popular website on the planet (Alexa).

Alexa: Ten Most Popular Websites
And people don’t just visit YouTube. They spend significant amounts of time there. In fact, people watch 1 billion hours of YouTube videos every day (YouTube).

People watch 1 billion hours of YouTube every day
(That’s more than Netflix and Facebook video combined.)

The average user spends 40 minutes per day watching YouTube… just on mobile devices (comscore).

The average user spends 40 minutes per day watching YouTube just on mobile devices
Even social media sites not seen as traditionally video-focused are transitioning to video.

In fact, 60% of internet users now watch videos on Facebook (emarketer).

What Platforms Do US Digital Video Viewers Use to Watch Digital Video
When you dig deeper, you realize that online video is a lot more than cute cat videos.

In fact, consumers are using video to help them make decisions about what to buy and who to buy it from.

72% of consumers prefer to watch a video about a product than read a product description (HubSpot).

72% of Consumers Prefer to Watch a Video About a Product Than Read a Product Description
Half of internet users look for a video before visiting a store (Google).

Half of internet users look for a video before visiting a store
And 90% of consumers state that video “helped them make purchasing decisions” (Forbes).

90% of consumers state that video helped them make purchasing decisions
WhyMore Businesses Are Going All In With Video
Not surprisingly, more businesses are using video as part of their marketing campaigns.

86% of businesses now use video to help market their product and services (WyzOwl).

86% of Businesses Now Use Video to Help Market Their Products and Services
80% of marketers state that they’re happy with the ROI that they get from video ads (Animoto).

80% of marketers state that they are happy with the ROI that they get from video ads
93% of marketers report that video has helped them get more customers (Animoto).

93% of marketers report that video has helped them get more customers
And maybe the most interesting statistic of all…

Because video has such a high ROI, 99% of marketers state that they plan on continuing using video as part of their digital marketing this year (WyzOwl).
Wrapping Up

Now that you covered your last step, what’s next?

Well, I don’t recommend ending your video out of nowhere. That’s super jarring.
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Details

Reviews

Installation

Support

Development
Description
The Affiliates system allows you to run a successful Affiliate Marketing Program.

It comprises a set of the most powerful growth-oriented tools.

DESIGNED FOR GROWTH
A fresh and intuitive dashboard helps your partners to spread the word about your site, products and services easily.

Affiliates can share links to any page on the website, using simple tools that are built into its dashboard.

Designed to deliver an intuitive experience out of the box, it is ready for virtually any theme, even without customizations.

Yet you can refine the design and facilities provided for your affiliates even further, with its flexible template-based dashboard sections.

You will find extensive information and detailed instructions in the Documentation.

Important features include an intuitive affiliate dashboard, automated affiliate registration and unlimited affiliate management sections. Affiliates can integrate with virtually any platform, including e-commerce, memberships, forms, lead generation, lead tracking and many more.

Commissions on referred users are built-in, free and premium integrations with today’s most popular e-commerce and other systems are available.

The Affiliates plugin provides an affiliate system for sellers, shops, distributors, blogs, membership sites, microsites for product launches and many more. It allows to quickstart your affiliate program and start growing fast.

It also provides a solid framework for developers, who wish to build customized solutions based on a sound data model.

With unlimited affiliate program management tools available on the back end, its flexible affiliate dashboard templates, blocks and shortcodes, you can provide your affiliates with a really intuitive experience. Partners get the tools and information about their earnings and performance on the front end. There is everything you need to start an affiliate and growth marketing program.

To manage an Affiliate Marketing or Partner Referral Program and track visits to your site with affiliate links, the Affiliates system is the most powerful free solution.

The system is used to manage affiliates, create referrals and track visits to your site through affiliate links. Referrals are stored and attributed to an affiliate, for example if clients place orders on your site and you need to credit your affiliates.

FREE INTEGRATIONS AND EXTENSIONS
Affiliates Import : Allows to import affiliate accounts in bulk from a text file. This is also useful to migrate to Affiliates, Affiliates Pro or Affiliates Enterprise.
Affiliates WooCommerce Light : Run your affiliate program with WooCommerce, referrals are created automatically for your affiliates when they refer sales.
Affiliates Events Manager : Grant commissions to affiliates for referred bookings with Events Manager, supports referrals based on coupons, records essential booking data for referred bookings.
Affiliates Ninja Forms : Affiliates can register through Ninja Forms forms and form submissions can grant commissions and record referrals.
Affiliates Formidable : Affiliates can register through Formidable Forms forms and form submissions can grant commissions and record referrals.
Affiliates Contact Form 7 : Lead tracking and store data from submitted Contact Form 7 forms. Tracks form submissions to the referring affiliate and allows to record referrals and commissions.
Affiliates BuddyPress : Display affiliate content in the BuddyPress user profile.
Affiliates reCAPTCHA : This integrates reCAPTCHA with the affiliate registration form.
Additional resources can be found on GitHub.

PREMIUM INTEGRATIONS AND EXTENSIONS INCLUDED WITH AFFILIATES PRO AND AFFILIATES ENTERPRISE
Affiliates Pro provides all features available in the free Affiliates system, a more detailed Dashboard with additional Dashboard Sections, additional features like referral Rates (supports formula-based rates), Banner Management, advanced Notifications, additional Dashboard sections and Shortcodes, advanced commission Rates, affiliate export features, advanced Totals with mass payment files and exports, more integrations and advanced integration features.
Affiliates Enterprise provides all features and integrations available in Affiliates Pro and also supports mulitple tiers, campaigns and pixel tracking with image and iframe tracking pixels among other features as well as additional Dashboard sections, blocks and shortcodes.
Affiliates Pro and Affiliates Enterprise come with additional features, extensions and integrations.
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Changing a web host is a task that any website owner may face sooner or later. In the world of lucrative hosting options with different pricing packages — shared, VPS, dedicated hosting, and so on — this is not surprising. A transfer to a new hosting server is among the most popular DevOps services. Today, we review the steps to move a Drupal website to another host.

When do you need to move a Drupal site to a new host?
Many customers want to move to another hosting provider (Acquia, Pantheon, GoDaddy, ABC, Digital Ocean, and many others), Linux or Windows servers, etc.

They often decide to transfer their website to a new host as a way to increase their website’s loading speed. They know that slow website speed can cost them money. Another disaster — repeated downtime — is a total reputation, conversion, and customer satisfaction killer.

The idea to migrate a Drupal site from one host to another is also often associated with expensive and non-flexible hosting packages, poor customer service, lack of web security, and other common hosting issues.

Because of this, customers often ask experts about the steps to move a Drupal website to another host. Well, of course, the task to migrate Drupal to another server should be performed by a technical expert, but we will also share the steps in our post.

Low-cost support services for moving to another host
By coming to this page, you are doubly lucky.

First, our website support team can smoothly move a Drupal site to a new server, so you don’t have to worry about anything. Our priority today is to provide website owners with low-cost support services so we can relieve them of their issues and help their businesses fight the crisis and move forward by enhancing their digital presence.
Second, you can also opt for our hosting services with flexible packages. They vary according to the amount of resources and fit every wallet — drop us a line to learn more. KVM technology, regular backups, uptime monitoring, free SSL certificates and handy remote control via cPanel are just some of the reasons to move to our hosting.
How to move a Drupal website to another host?
Remember a site transfer can be available to you with just one magic button (“Contact us”)! But if you want to know how it’s done, we’ll describe the steps to move a Drupal site from one server to another.

Roughly speaking, to move a Drupal site to another hosting server, you need to:

move the site’s files
move the site’s database
change a few settings
There are options for how to export a Drupal site to another server. Many developers also like using the Backup and Migrate module for this task. Here we will describe one of the options to move your site that uses phpMyAdmin and FTP, which is available with most hosting providers.

1. Turn the caching off
It is first recommended to turn off Drupal caching in order to avoid potential issues. On your Drupal 8 admin dashboard, click Configuration — Performance — Caching and select “No caching.” You should also uncheck the “Aggregate CSS files” and “Aggregate JavaScript files” in “Bandwidth optimization” and finally hit “clear all caches.”

2. Export your Drupal files
Prepare a folder on your local machine where you will put the files. Connect to your remote server via FTP, for which you will need to download an FTP program like FileZilla. Enter the connection credentials, then hit the QuickConnect button to connect to your remote server that hosts your site.

There you will see your main site’s folder. Download or drag-and-drop the folder’s contents to your local machine. Mind the name and the place of your local backup folder.

export your drupal files
3. Export your Drupal database
On your server’s control panel, go to the phpMyAdmin in the Databases section. Find your Drupal site’s database by name, click “Check all” for its entries, and then “Export” on top of the page. Choose the Export method and the SQL format.
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